Rooster & Rice logo
A picture of various food dishes

THE BASICS,
DONE RIGHT!

Join us as we redefine the lucrative franchise

demonstrating excellence and authenticity

The clean and simple nature of Khao Mun Gai is woven into our business DNA. From our minimalist menu to our straightforward interiors and streamlined operations, we’ve managed to uphold the highest standards with the simplest of means – demonstrating excellence and authenticity in everything we do.

By focusing on the basics of good business and great food, Rooster & Rice has proven its staying power even in the most uncertain of times, quickly infiltrating new cross-country markets despite the global pandemic with 10 locations and counting.

And because we’ve made such a concerted effort to get things right the first time around, our franchisees don’t have to worry about making any mistakes once they open for business.

Plus, our tried-and-true processes mean customers can always expect to experience the same lovingly prepared, superior-quality dish: as savory and subtly comforting as a delicious home cooked meal.

Khao Mun Gai
Panko crusted chicken cutlet with dipping sauce

Rooster and Rice is a case study proving that simple when done well, can still provide a
five-star dining experience.


Susanna L.

Smiling man enjoying his meal

I couldn’t resist the smell of the fragrant food. I dug in and devoured the whole dish. It was so good.


Pam M.

WHAT YOU'LL GET

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GROW WITH A TEAM OF EXPERIENCED
RESTAURANTEURS AND SAVVY BUSINESS
LEADERS
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A MINIMILISTIC MENU FOR
SERIOUS EATERS
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AIRTIGHT OPERATIONS, BUILT FOR
A FLEXIBLE FOOTPRINT

FINANCIAL
REQUIREMENTS

ESTIMATED INITIAL INVESTMENT

$325,100 - $467,500

REQUIRED LIQUID CAPTIAL

$100,000

FRANCHISE FEE

$35,000

Tommy Charoen

OUR SUCCESS STORY

Regularly requested by Tommy Charoen’s fellow chefs after a long day’s work in the luxury kitchens of Las Vegas, Khao Mun Gai began life as a simple comfort dish from Thailand.


Though today the dish is available in many different mouthwatering variations, Chef Charoen’s version is a clear standout––the result of years of fine-tuning, inspired by a recipe from his very own mom.

Khao Mun Gai has since become the signature offering at Rooster and Rice, a charming, no-frills restaurant concept developed by Chef Charoen and co-founder Bryan Lew.

The dish represents the best of Asian street food culture, proving good meals can indeed come in humble packages. Once you try our take on this delectable combination of fragrant rice, poached chicken, and homemade soybean sauce you won’t ever be the same.

In 2018, Rooster & Rice teamed up with two former founders of the food delivery app Caviar (which sold to Square in 2016 and now part of Doordash) to expand from the Bay Area into developing a model fit for franchising efforts.

GETTING AHEAD IN THE ASIAN QSR SEGMENT

And because we’ve made such a concerted effort to get things right the first time around, our franchisees don’t have to worry about making any mistakes once they open for business.

Plus, our tried-and-true processes mean customers can always expect to experience the same lovingly prepared, superior-quality dish: as savory and subtly comforting as a delicious home cooked meal.

FAQ

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What experience do I need to become
a Rooster & Rice franchise owner?
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WHAT IS PROVIDED AS PART OF THE
ROOSTER & RICE FRANCHISE’S PROGRAM?
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HOW MUCH WILL THE ROOSTER & RICE
FRANCHISE INVESTMENT COST ME?
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IS FINANCING AVAILABLE?
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WILL I PAY ROYALTIES?
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WHAT IS THE TERM OF THE AGREEMENT?

READY TO
LEARN MORE?

There’s no secret to our path to success other than showing up and putting in the work. This is the best we can ask of ourselves and our franchisees – and its why we represent such a promising opportunity in the food franchise industry.

Are you ready to speak to a member of our team?

The minimum cash you would need (without the bank) is $100,000.00. Do you meet this requirement?
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VISIT US IN PERSON!

SAN FRANCISCO BAY AREA
Interior from Valley Fair location
SOMA

303 2nd St,

San Francisco, CA 94107
​
415.896.2000

PLEASANTON

3120 Santa Rita Rd,
Pleasanton, CA 94566
925.425.7500

THE MARINA

2211 Filbert St,
San Francisco, CA 94123
415.776.3647

REDWOOD CITY

Door Dash Kitchen
1531 Main Street. Redwood City, CA 94063
Delivery & Pick Up via
Door Dash EZCATER

PALO ALTO

Local Kitchen
369 California Ave

Palo Alto, CA 94306

650-590-8600

STONESTOWN

3251 20th St. Ste 186

San Francisco, CA 94132

FIDI

125 Kearny St,
San Francisco, CA 94108
​415.705.1500

STANYAN

1 Stanyan, Unit #2
San Francisco, CA 94118
415.702.6364

VALLEY FAIR

2855 Stevens Creek Blvd
Santa Clara, CA 95050

NATIONWIDE EXPANSION
Interior from SOMA location
HOUSTON, TX

Stomping Ground
1223 West 34th Street,
Suite B-400 Houston, TX 77018

IRVINE, CA

15354 Alton Pkwy
Irvine, CA 92618

PORTLAND, OR

16055 SW Regatta Lane #1000
Beaverton, OR